Getting your small business off the ground is no mean feat, thanks to the accessibility of the internet the market is packed to the brim with new businesses. While this is great for the consumer, it can be difficult for you as a business owner since competition is tough. However, there are some things you can do to set yourself apart and give your business the boost it needs to do well.
Have an App Created
It’s not just big companies who can benefit from having an app created. In fact, as a smaller home business, an app is the perfect opportunity to set yourself ahead of your competitors. While it might not be suitable for every business, have a think and see if it would work for yours. Use a UX agency to design you something custom to you, and you could massively boost your profits. Especially this day in age where everything is done online, and more people now make purchases from smartphones than they do on computers and laptops.
Use Mail Forwarding Address
Running a business from home has many advantages. There’s no travel to the office, so you save on time and gas. There’s no additional rent to pay and it’s all very convenient. However, it doesn’t look as professional as an actual office. If you don’t have customers or clients come to you, it’s not a problem, but when you’re getting paperwork and other things sent to you people will easily be able to tell you’re a home business. What you can do to get around this is use a mail forwarding address. You get a nice professional office address (to a real office building on Google street maps), but the mail is simply forwarded on or scanned and emailed to you. If you want to create a paper-free office, this is a good way to go about it, especially as when you’re a home business you won’t have all the space to be storing hundreds of letters. So it’s convenient as well as making you look more professional.
Write A Blog
Blogging shows your customers that you’re serious about your business, and also you know your stuff in the field you sell in. For example, if you sell clothes you could write a fashion blog sharing styling tips, advice, trends, celebrity looks and more. Blogs are free to set up, and if your posts get shared on social media, it’s a free way to get your name out there. If your blog is integrated with your website, it can even help to bump this up in search engine listings. The closer you are to the top the more likely you are to get organic traffic, without even needing to pay for more additional ads and things.
Just because you work from home doesn’t mean you’re not a serious and legitimate business. Try implementing these techniques if you’re looking to boost your business.
How are you hoping to increase profits in your business by 2018?