3 Tips for Creating a Compelling Brand Identity for a New Business

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So, you’ve decided that it’ time to set up your own business, and you just can’t wait to quit your current job, drop out of the rat race in dramatic fashion, and live life on your own terms.

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Sounds great — and there’s no doubt about the fact that this is exactly the dream that many people define their future life plans according to. The only issue, of course, is that running your own business is far from an easy task, nevermind an effortless one, and you can expect to have to invest a pretty hefty amount of work before you reap the rewards.

One of the main things that comes into play for all small business owners — one of the absolute necessities in order to be successful, in fact — is brand identity. You need to do whatever you can to ensure that yours is compelling enough to draw in the customers and keep them engaged.

Here are some suggestions for creating a compelling brand identity for a new business.

Use tools to help you maintain a consistent tone and presentation style

A major part of creating a brand that appeals to would-be customers, is creating a sense of authority, consistency, and trustworthiness.

To a large extent, this comes down to ensuring that your messaging — through your writing style, through ads, logos, graphics and so on — is consistent and stable, rather than jumping all over the place. You want to create a certain “atmosphere” for your brand, that customers can recognise on sight and that they end up developing an emotional investment in.

To this end, it’s well worth your time using whatever services and tools are at your disposal in order to ensure consistent brand messaging, for a brand that projects integrity. Read more here for details on one such service.

Always put integrity above expedience in business

The appearance of integrity in business is important, but nowhere near as important as actual integrity, itself.

In business, failures and upsets are bound to find you from time to time. Despite these failures and upsides, it will be your reputation, and your inner sense of self-respect and vision, that will keep you moving forward to find ultimate success.

Integrity is the key to all of this. “Integrity” means putting principles above practicality or expedience. It means never lying in business. It means doing the right thing, not the easy thing.

Focus your efforts and business model with laser precision

The world-famous self-help book, “The One Thing”, makes the argument, essentially, that the fewer things you focus on — and the more precise your focus — the greater your chance of achieving success down the line.

As the title of the book hints at, the authors really suggest that you focus on ONE thing, but the general principle of specificity and precision is well-known in business as a key to success.

You can’t be all things to all people, so focus on what you do best and care the most about, for the segment of people who you are most interested in connecting with.


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